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BANGKOK (Bloomberg):After missing out on Taylor Swift’s world tour, Thailand has sealed deals to host Summer Sonic and Tomorrowland music festivals as it pushes event-driven tourism to propel South-East Asia’s second-largest economy.
Summer Sonic will come to South-East Asia for the first time in its second venture outside of Japan, with dates set for Aug. 24 and 25 in Bangkok after shows in Tokyo and Osaka, according to Thai government spokesman Chai Wacharonke.
Thailand will also be hosting dance music festival Tomorrowland in 2026, which may be only the first of 10 consecutive editions, Chai said in a statement on Saturday.
The push came after Thai Prime Minister Srettha Thavisin, who took office in September, identified measures such as visa waivers for tourists as “quick wins” to stimulate Thailand’s economy, which he has repeatedly said is in a “crisis.”