CELEBRITY
Taylor Swift Calls Brittany Mahomes ‘The Sister I Never Had’ as She Wraps her arms around Her During the Chiefs’s Post Game Party
The popular NFL Memes X account begged quarterback Lamar Jackson to ‘save them from a Swift Super Bowl.’
It was back in October when an NFL official stressed that Swift and Kelce’s relationship had not been orchestrated by the league.
But the sport providing the backdrop, and its TV partners, have not been shy about trying to capitalize on the relationship and gain new fans, particularly members of Gen Z and more women.
Just yesterday, Swift appear to say ‘Go away’ to a TV camera as she was shown on the screen for the umpteenth time this season.
‘It was a perfect storm of pop culture and sports colliding in a really positive way, with two incredibly passionate fan bases merging together and interacting in ways that they hadn’t before. So for us, it’s fantastic,’ said Ian Trombetta, the NFL’s senior vice president of social, influencer and content marketing, in October.
‘Hopefully those — especially the young women — that have now gained an interest in not only Travis Kelce, but the NFL more broadly, can stay with us throughout the year and years to come,’ Trombetta said.