Chilling theory about China’s popular Labubus sported by Kim Kardashian and Rihanna: ‘They’re demonic’

They have become a global sensation, sported by celebrities like Kim Kardashian and Rihanna, but some claim the popular Labubu dolls ‘carry demonic energy.’

Labubu, a popular collectible toy, is a mischievous-looking creature with a round, furry body, wide eyes and a prominent, toothy grin, starting at $15 for a small vinyl figure to $960 for a large ‘mega’ edition.

However, conspiracy theorists are spreading a chilling theory about the China-made collectibles, alleging they were inspired by Pazuzu, a demon from Mesopotamian mythology.

Pazuzu is best known as the malevolent force that possesses Regan in the 1973 horror film The Exorcist.

Internet sleuths point to the dolls’ wide grins and pointy teeth, noting similarities to depictions of Pazuzu in ancient artifacts.

The claims have taken TikTok by storm, with users suggesting the Bible itself warns against Labubus.

‘There’s a verse that says Satan disguises himself as an angel of light,’ one user posted, referencing 2 Corinthians 11:14.

Some believers have even taken to blessing their Labubu dolls with holy water to purge any perceived evil.

Despite the swirling conspiracies, toy company Pop Mart insists Labubus are based on a Nordic-inspired creature from a children’s book, also called Labubu.

They have become a global sensation, sported by celebrities like Kim Kardashian and Rihanna, but some claim the popular Labubu dolls ‘carry demonic energy.’ Kardashian shared an Instagram story showing her collection

Kim Kardashian recently showcased her Labubu collection on Instagram, displaying 10 dolls arranged in two neat rows.

Her son, Saint, briefly took over her account, pleading with Pop Mart to send him a giant Labubu and ‘some rainbow teeth ones.’

Meanwhile, her daughter, North West, was spotted with a gray Labubu dangling from her purse.

Rihanna has also been seen carrying a pink Labubu attached to her handbag.

The conspiracy has gained traction online, with TikTok user YouWontBelieveMe issuing a warning: ‘If you have one of these in your home, be careful. These dolls are going viral, with people saying they carry demonic energy.’

The user claimed Pazuzu is known for bringing chaos, citing unverified reports of doll owners hearing voices, experiencing nightmares and waking up with unexplained scratches.

The theory has also spread to Reddit, where some users are attempting to sell their ‘possessed Labubus.’

One Redditor wrote: ‘Does anyone want to buy possibly possessed Labubus? My boyfriend had a nightmare about my Labubu opening its eyes and hiding in my purse. I brushed it off, but now I’m not so sure.’

Her son, Saint, briefly took over her account, pleading with Pop Mart to send him a giant Labubu and ‘some rainbow teeth ones.’ Meanwhile, her daughter, North West (pictured), was spotted with a gray Labubu dangling from her purse

Rihanna has also been seen carrying a pink Labubu attached to her handbag.

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‘Then my mom tells me how her friend (who is a nun) told her a little girl in Mexico had to get an exorcism and said her Labubu possessed her.’

The user added that she and her boyfriend began hearing strange whispering and giggling sounds from behind their cat tree.

Initially, they dismissed the noises, but when they recurred as they were getting into bed, she confronted the issue.

‘I said, ‘What is making that noise??’ she recalled. Her partner replied, ‘I bet you anything it’s your Labubu.’

Creeped out, she demanded the figures be removed from the room. She told him one Labubu was in the desk, but another was missing. That’s when he checked behind the cat tree, where the noise had been coming from, and found it.

They sealed the toys in a bag and stored them in an outside closet. Since then, she said, the strange noises have stopped.

However, there’s no evidence that Labubu dolls can make sounds or are linked to paranormal activity.

Despite the swirling conspiracies, toy company Pop Mart insists Labubus are based on a Nordic-inspired creature from a children’s book, also called Labubu
Despite the swirling conspiracies, toy company Pop Mart insists Labubus are based on a Nordic-inspired creature from a children’s book, also called Labubu
Labubus are part of Pop Mart’s ‘The Monsters’ series, a fictional universe of quirky, elf-like creatures blending whimsy with a hint of menace.

The figures skyrocketed in popularity after Pop Mart released them in blind-box series, where buyers don’t know which version they’ll get until opening the box, fueling their mystique and collector frenzy.

Though no evidence ties Labubu to the supernatural, their unsettling grin and eerie charm make them prime candidates for online ghost lore.

‘I love them,’ one fan wrote on X, ‘but I keep mine in a sealed display case… just in case.’

Pop Mart and creator Kasing Lung have never hinted at supernatural qualities, and many fans argue the rumors are a modern twist on the creepiness once attributed to porcelain dolls.